With Ba Hons Politics and post graduate studies in Msc International Business, Joanna combines a people centred approach and results driven mindset. Starting her career in digital marketing on behalf of Google she then enjoyed success with the best winning record of the series when she reached Lord Sugar's Final 5 on BBC's The Apprentice. Still with a passion for digital, Joanna has continued working as a digital consultant and public speaker post The Apprentice; notably delivering keynote speeches for large companies such as PWC the conferences such as Digital DNA Belfast. This is all while doing the rounds as a regular TV and radio news pundit for the BBC, ITV, Talk TV, and ITV. As a trusted advisor, she maintains her board position as Trustee of a school multi academy Trust and Ambassador of an international water poverty charity.